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Warm up emails before large discount campaigns e.g. Black Friday campaign
- for segments with low engagement (no opens in the last 2 weeks)
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Warm up emails for cold traffic
- 4 weeks after they sign up: value series, 3 emails with links to best content & guidance (could be a follow up on steps mentioned in the welcome series)
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Automation: upsell existing mo subs into annual plan
- did this as a one-time live email campaign, product team worked on automating it
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AH launch campaign: best practices:
- launch it as a separate product
- email structure: 3 standalone emails over 4-5 days (the last 2 emails back to back)
- pricing: early bird on the annual price (mo is low already) for the duration of the campaign
- for higher ticket products: early bird price for X seats + when you hit that number you open 24h window at early bird price again (no limitations on seats)
Value ladder:
free NL
AH plan
Premium plans
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Leveraging premium content
- Send previews for each new premium content piece
- a separate preview works better than mentioning in free NL issue
- Weekly recaps / monthly recaps work well for some clients
- Sunday emails
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Achieve X revenue:
- more products: higher ticket memberships, one time products like courses
- run bundle campaigns
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Split test: (besides subject lines, etc) urgency vs no urgency in autos with discounted offers (e.g. win back emails, abandon cart series, etc)
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Strengthening the copy: more testimonials!
- to get it — give them $100 amazon gift card