Ideas:

  1. Warm up emails before large discount campaigns e.g. Black Friday campaign

  2. Warm up emails for cold traffic

  3. Automation: upsell existing mo subs into annual plan

  4. AH launch campaign: best practices:

    Value ladder:

    free NL

    AH plan

    Premium plans

  5. Leveraging premium content

  6. Achieve X revenue:

  7. Split test: (besides subject lines, etc) urgency vs no urgency in autos with discounted offers (e.g. win back emails, abandon cart series, etc)

  8. Strengthening the copy: more testimonials!

Identify the root cause. Ask why several times.

Discuss

Solution/Action Plan

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