If you aren’t obsessed with dissecting markets and translating research into winning strategies, this role isn’t for you.
Location: 100% Remote
Company: Impact3 Agency
About Impact3
Impact3 is a strategy and marketing agency focused on crypto and Web3. We work with protocols, platforms, and products trying to find their audiences and tell their stories.
We specialize in social media management, public relations, paid advertising, visual production, strategy, go-to-market campaigns and more. We helping crypto companies scale through compelling storytelling and data-driven performance marketing.
We are a team of 45 marketing rockstars based around the world helping our clients grow their revenue.
The Role
Strategy without research is just hallucination. We need someone who deals in facts, insights, and executable direction.
As the Strategy Lead at Impact3, you are responsible for Research-Driven Strategy. You are a senior individual contributor who excels at deep research across the 4 C’s: Customer, Category, Competitors, and Company.
You don't just hand over a deck and walk away. You translate deep insights into sharp positioning, clear narratives, and executable go-to-market strategies that guide our execution teams. You act as the "Strategic Gatekeeper," reviewing output across PR, Social, Product, and Agentic Marketing to ensure every piece of content ladders back to the core objective.
- The 4 C’s Deep Dive: Lead research and insight creation. You will develop a clear understanding of target users, analyze category dynamics (whitespace/constraints), track competitors, and synthesize this into clear strategic insights that drive decisions.
- Positioning & Narrative Architecture: Translate research into direction. Define positioning that is opinionated, differentiated, and defensible. You will build the messaging frameworks that ensure consistency across all agency services.
- Full-Funnel GTM Strategy: Build strategies that connect awareness, adoption, and usage. You provide the strategic inputs that execution teams can act on immediately to drive growth.
- Client Strategic Ownership: You own the strategic relationship. This includes leading discovery, creating and owning Quarterly OKRs, and leading Quarterly Business Reviews (QBRs) to help clients understand what matters, what doesn't, and why.
- The "Quality Control" Gatekeeper: You raise the quality of all agency output. You review work across PR, social, creative, product, and agentic marketing, providing direct, actionable feedback. You identify gaps and inconsistencies before the work ships.
Key Skills and Qualifications
- 6–10+ Years Experience: Proven background in strategy, consulting, product strategy, or senior marketing roles. You have done this at a high level before.
- Research Mastery: Deep experience conducting research across customers, markets, and competitors. You know how to find the signal in the noise.